Ulysse Nardin, the son of a watchmaker, won his first gold medal for precision timekeeping at the London World Fair in 1862. Three years later he moved the workshop to the Rue du Jardin in Le Locle, and the company still works on that street. By the company’s count, it made 77 percent of the marine chronometers the Neuchâtel observatory tested over 100 years.
Before the Freak, Ludwig Oechslin designed three astronomical wristwatches for the company, the Astrolabium Galileo Galilei, the Planetarium Copernicus, and the Tellurium Johannes Kepler. The company also made the San Marco, a watch that chimes the time on demand while small figures on the dial strike bells, and calls it the first wristwatch of its kind. Ulysse Nardin showed the first Freak a day before Baselworld opened, at its own event outside the fair’s program.