Museums

Museums have a short list of major donors, people who will give rain or shine. The goal of a watch program is to give them something they would love to have, and those dollars come from another account. The museum can make 50 percent or even more of the purchase price, the edition is strictly limited, and we can make unique watches that can be auctioned for millions. This is not a logo watch for the store; this is a fundraising tool.

MoMA watchMoMA watch

MoMA

Base watch
Ressence Type 8
Design
Nathan George Horwitt's Museum dial of 1947, with one dot near twelve and dauphine hands
Case
Grade 5 titanium, 42.9 mm, with no crown: turning the case back sets and winds the watch
Black
A coating of nanotubes standing on end like a forest traps more than 99.9 percent of light, so the dial looks like an empty hole
Color
A round window near twelve opens onto a gold disc painted by hand in grand feu enamel, blended through the whole spectrum and fired so the colors never fade
Time
The disc turns once every twelve hours, so the dot shows amber at ten and blue at four
Movement
Ressence ROCS 8 module on a self-winding ETA 2892/2, 36 hours of power reserve

This watch starts from the Ressence Type 8, which has no crown and shows the time on turning discs. We build the face from nanotube black, which absorbs more than 99.9 percent of light, and open one window near twelve onto a gold disc enameled through the spectrum. The dot changes color slowly, continuously, so the owner learns to read the time by its color.

These watches are design concepts. None of these organizations has ordered one.